Who is primarily responsible for adherence to the Code of Ethics within a dealership?

The primary responsibility for adherence to the Code of Ethics within a dealership lies with both the dealer and the salespeople. This shared accountability is crucial because the Code of Ethics is designed to ensure ethical conduct and foster trust in the automotive marketplace.

The dealer, often in a leadership role, sets the tone for the dealership's culture, policies, and practices. This leadership includes establishing an ethical framework that all staff members should follow. At the same time, the salespeople, being the frontline representatives of the dealership, must actively uphold these ethical standards in their daily interactions with customers. Their on-the-ground activities and decisions can significantly impact the dealership's reputation and compliance with ethical standards.

Together, the dealer and the salespeople form a partnership that is essential for maintaining a credible and trustworthy business environment. This collaborative approach encourages a consistent ethical stance throughout the dealership, ultimately benefiting both the business and its customers.