Which of the following is NOT a requirement for dealers and salespeople in their business conduct?

The requirement for dealers and salespeople to conduct themselves with integrity, fairness, and honesty is rooted in the fundamental principles of ethical business practices. Integrity reflects the commitment to act morally and ethically in all dealings, establishing trust with customers and other stakeholders. Fairness ensures that all customers are treated equally and justly, fostering a positive reputation for the dealership. Honesty is crucial in maintaining transparency in transactions and communications, which is essential in building and sustaining customer relationships.

On the other hand, while passion for the industry and for helping customers is beneficial and can enhance sales performance, it is not formally a requirement in the same way that integrity, fairness, and honesty are recognized within the regulatory framework for dealers and salespeople. Therefore, passion does not hold the same level of necessity in the context of compliance and ethical standards in business conduct.