What is the primary goal of the Code of Ethics for dealers and salespeople?

The primary goal of the Code of Ethics for dealers and salespeople is to provide fair and ethical treatment to consumers. This ethical framework serves as a guideline for dealers and salespeople in their interactions with customers, ensuring they engage in honest and transparent practices. Upholding fair treatment helps foster trust between consumers and the automotive industry, which is crucial for building long-term relationships and maintaining a positive reputation.

The focus on ethical treatment emphasizes the importance of consumer rights, including the right to accurate information about products and services, and to be safeguarded against deceptive practices. By adhering to these standards, dealers and salespeople can contribute to a healthier marketplace, where consumers feel valued and protected, leading to overall industry integrity.