What is one reason that could lead OMVIC to believe a dealer may financially fail?

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A lack of consumer interest can serve as a significant indicator for OMVIC regarding a dealer's potential financial struggles. When there is decreased consumer interest, it often means that fewer people are willing to purchase vehicles from that dealer, which can lead to lower sales volumes. If the dealer is not selling enough inventory, this can deplete financial resources and affect the overall sustainability of the business. Factors such as poor marketing, a lack of desirable inventory, or shifts in market demand could contribute to this lack of interest, all of which may signal to OMVIC that the dealer could be at risk of financial failure. Monitoring consumer interest helps ensure that dealers remain viable and contribute positively to the automotive market.

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