If OMVIC finds an advertisement to be false or misleading, what can they do?

When OMVIC identifies an advertisement that is false or misleading, one of the key actions they can take is to order the dealer to issue a retraction. This is essential because a retraction serves to correct the misinformation presented in the advertisement, ensuring that potential consumers are not misled and can make informed decisions based on accurate information.

Retracting misleading advertisements helps maintain the integrity of the automotive marketplace and upholds the standards of fair advertising, which is fundamental for consumer protection. While other actions, such as legal action or addressing the matter through the Licence Appeal Tribunal (LAT), may be possible under different circumstances, the direct approach of mandating a retraction is a primary and immediate method for OMVIC to rectify misleading advertisements.