For how long might a dealer need to seek OMVIC's pre-approval for future advertising after a false advertisement issue?

A dealer may be required to seek OMVIC's pre-approval for future advertising for a period of two years following a false advertisement issue. This requirement serves as a protective measure to ensure that the dealer is held accountable for any misleading representations made in their advertisements in the past. By mandating this two-year window, OMVIC aims to help restore consumer confidence and maintain the integrity of the automotive marketplace. The duration is long enough to allow a dealer to demonstrate compliance and rectify their advertising practices while promoting transparency and consumer protection. This oversight helps prevent the recurrence of deceptive advertising, ensuring that future promotions align with legal standards and consumer expectations.